If you’re in a band, one of the most crucial steps to take in getting noticed is to release a demo. A demo is a recording of your band’s music that you can use to promote your music and build your audience.
Demos aren’t usually the quality of a professional producer, but they should be good enough to be a good representation of your music.
However, the process of releasing a demo can be daunting, especially if you’re new to the music industry. Here are five tips to help you when releasing a demo, let’s get started!
How to Release a Demo
1. Choose Your Best Songs
The first step to releasing a demo is choosing which songs to include. You want to showcase your best work, so pick the songs that you feel are the most polished and representative of your sound. Don’t try and be too clever.
If you’re struggling to decide, ask friends, family, or other musicians for their opinions. Often musicians can be blinded to their best song by their connection to it. Once you’ve chosen your songs, make sure they are recorded well, mixed and mastered to a good quality. It doesn’t need to be perfect, but ensure it’s not too raw.
2. Create a Strong Online Presence
In today’s music industry, having a strong online presence is crucial. You should have a website, social media profiles, and be present on streaming platforms such as Spotify and Apple Music.
Make sure that your online presence is consistent, so that your brand is recognizable across all platforms. This will help you build your audience and attract new fans.
3. Plan Your Release Strategy
Before you release your demo, you should have a plan in place for how you’re going to promote it. This might include sending it to music blogs and local radio stations, posting on social media, or playing a release show.
Think about who your target audience is, and how you can reach them. Make sure you have a timeline for your release, and that you stick to it.
4. Leverage Your Network
When you’re starting out, your network is your most valuable asset. Use your contacts in the music industry to help promote your demo.
Don’t have any contacts? Then reach out to music bloggers, DJs, and other musicians to ask for their support. Make sure you thank people who help you along the way. Continue to nurture these relationships as your career progresses.
5. Stay Persistent
Finally, the most important tip for releasing a demo is to stay persistent. The music industry is tough, and it takes time and effort to get noticed. Some great bands give up far too soon and never get noticed.
Keep promoting your demo, playing shows, and connecting with other musicians. Don’t get discouraged by setbacks, and keep pushing forward. With time and dedication, you can build a successful music career.
Final Thoughts
Releasing a demo is an essential step in building a music career. With these tips, you can successfully release your band’s demo and start building your audience.
Remember to choose your best songs, create a strong online presence, plan your release strategy, leverage your network, and stay persistent. Good luck!